Saturday, September 10, 2011

Follow-up on a blog about a news anchor

About a year ago, I complained about the needlessly scary promotional images that Global TV was using to promote their new anchor, Dawna Friesen. But since I don't watch Global News, I haven't really seen whether they adjusted their strategy or her appearance. They did, and they have, so here's a comparison of the shot they were plastering everywhere before she debuted and a picture that seems indicative of how she's currently styled:

What I wrote then was the under-lighting was creepy, she's sneering instead of smiling, her tiny pupils look cold, and her hair is limp and dead - with my conclusion being that she looks like a vampire. And in this picture it seems that they addressed all of those things. (Except, maybe, for the pupils, though the smile appears so warm and genuine that the eyes aren't the least bit disturbing.)

Holy shit, though. What an improvement. (And what were they thinking??)

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