Saturday, October 13, 2012

LHN: In 2013, the world will turn bronze

So, there was a fashion insert in NOW Magazine this week, and I saved it because it the ad on the back over unsettled me. And it unsettled me because, in spite of the obvious attempt to include a racially diverse group of lads and ladies, they are all the exact same colour:

The company, by the way, is called Look Hot Naked. And no, I have no idea what the product is - they're building the brand before they even tell us what they're selling. Which is effective, I suppose - earlier today, Victoria and I were talking about how well a similar approach worked for IOGO, the yogurt company. Personally, though? I find it annoying.

But whatever it is? It turns hot people into a uniform-bronze. (There's an academic paper here. And no, it's probably not flattering.)

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